Last updated: April 10, 2026
These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User,” “you,” “your”) and HS PLUS DEVELOPMENT LIMITED, trading as Amplify (“Company,” “we,” “us,” “our”), registered at 104-108 Chiswick High Road, London, United Kingdom, W4 1PU, governing your access to and use of the Amplify AI assistant platform available at getamplify.team and all related services (collectively, the “Service”).
By creating an account, subscribing to a plan, or otherwise using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, do not use the Service.
2.1. You must be at least 16 years of age to use the Service. By using the Service, you represent and warrant that you meet this requirement.
2.2. If you are using the Service on behalf of an organisation, you represent that you have the authority to bind that organisation to these Terms.
3.1. To use the Service, you must create an Account by providing a valid email address and completing the onboarding process.
3.2. You are responsible for maintaining the confidentiality of your authentication credentials and for all activities that occur under your Account. You must notify us immediately at [email protected] of any unauthorised access or use.
3.3. You may not create multiple Accounts, share your Account with others, or transfer your Account to another person without our prior written consent.
3.4. We reserve the right to refuse registration, suspend, or terminate any Account at our discretion, particularly where we reasonably suspect fraud, abuse, or violation of these Terms.
4.1. Amplify provides a personalised AI assistant platform. Each User receives a dedicated, isolated AI Assistant environment that can communicate via connected Channels and perform tasks using available Skills.
4.2. The Service includes:
4.3. Beta status. The Service is currently in beta. Features, pricing, and availability may change as we continue to develop and improve the platform. Beta status does not affect your rights under these Terms or applicable consumer protection law.
4.4. The Service is provided on an “as is” and “as available” basis. We do not guarantee that the Service will be uninterrupted, error-free, or available at all times. We reserve the right to modify, update, suspend, or discontinue any aspect of the Service at any time, with or without notice.
4.5. AI-generated outputs (text, images, audio, video) are produced by third-party language models and media generation services. We do not guarantee the accuracy, completeness, appropriateness, or fitness for any particular purpose of any AI-generated content. You are solely responsible for reviewing and verifying any output before relying on it. The Service is not intended for use in high-risk applications as defined by Regulation (EU) 2024/1689 (AI Act), including medical diagnosis, legal advice, financial decisions, or safety-critical systems.
4.6. Service messages. We may send you operational and service messages through your connected Channels (e.g., system maintenance notices, account status updates, service announcements). These are not marketing communications and are necessary for the provision of the Service.
5.1. The Service is available under a paid monthly Subscription. Current pricing and features are published on our pricing page at getamplify.team/pricing.
5.2. The Subscription includes:
In addition to the platform fee, you maintain a Deposit Balance to cover usage costs. Usage is charged at real provider costs plus a 7.5% service fee. The minimum initial Deposit is $3.00. You may add funds at any time; there is no maximum.
5.3. We reserve the right to change Subscription pricing, the service fee rate, and included features at any time. Changes to your current pricing will take effect at the start of your next billing cycle. We will notify you of material pricing changes at least 14 days in advance via email or through the Service. Your continued use of the Service after such changes constitutes acceptance. If you do not accept the changes, you may cancel your Subscription before the next billing cycle begins.
5.4. The Service may introduce additional subscription tiers or features in the future. Existing subscribers will not lose access to features included in their current Subscription without prior notice.
6.1. Deposits fund usage, not currency. Your Deposit Balance is a prepaid account used to cover the cost of AI processing, media generation, search, and other resource-consuming operations performed by your AI Assistant. Deposits are denominated in US Dollars, are non-transferable, and cannot be exchanged, traded, sold, or redeemed for cash.
6.2. Deposit funds do not expire. Your Balance carries over between billing cycles indefinitely.
6.3. Usage costs are incurred when your AI Assistant performs resource-intensive operations, including but not limited to:
6.4. Usage is charged at real provider costs plus a 7.5% service fee. Different AI models and media generation services have different costs. Your dashboard shows the exact USD cost of every action in real time.
6.5. Provider costs are subject to change. Because usage costs reflect the actual cost of upstream AI model providers, infrastructure, and processing resources, the effective cost per action may change as provider pricing changes. The service fee rate may be adjusted with at least 14 days' notice.
6.6. When your Deposit Balance reaches zero, your AI Assistant will be paused until funds are added through a Top-Up.
6.7. We are not liable for any loss, damage, or inconvenience caused by Balance exhaustion, cost changes, or pausing of your AI Assistant due to insufficient funds.
7.1. You may add funds to your Deposit Balance (“Top-Ups”) at any time through the dashboard.
7.2. Deposit funds do not expire. Your Balance carries over between billing cycles indefinitely.
7.3. The minimum Top-Up amount is $3.00. There is no maximum.
7.4. Top-Up purchases are one-time, non-recurring transactions processed through our payment provider. Each Top-Up is a separate purchase, not a subscription.
7.5. You may optionally enable automatic Top-Ups from the dashboard. When enabled, your payment method will be charged automatically when your Balance falls below a threshold you configure.
8.1. All payments are processed by Stripe, Inc., a PCI DSS Level 1 certified payment processor. We do not store your full credit card number, CVC, or other sensitive payment card data on our systems.
8.2. Subscription fees are charged in advance on a recurring basis (monthly). Your first charge occurs at the time of subscription.
8.3. Subscriptions automatically renew at the end of each billing period unless cancelled before the renewal date. By subscribing, you authorise us to charge your payment method on file for each renewal.
8.4. If a payment fails, we will attempt to retry the charge. If payment continues to fail, your Account may be suspended. You may update your payment method at any time through the dashboard or Stripe customer portal.
8.5. All prices are in United States Dollars (USD) unless otherwise stated. You are responsible for any currency conversion fees, bank charges, or taxes imposed by your financial institution or applicable jurisdiction.
8.6. Invoices for all charges (subscriptions and Top-Ups) are available for download in the dashboard billing section.
9.1. Cancellation.You may cancel your Subscription at any time through the dashboard. Cancellation takes effect at the end of your current paid billing cycle — you retain access to the Service until that date. We do not provide prorated refunds for partial billing periods.
9.2. Refund policy. Subscription fees are generally non-refundable. We may, at our sole discretion, issue refunds in exceptional circumstances (e.g., significant service outages, billing errors). Requests should be directed to [email protected].
9.3. Deposit funds are non-refundable once added, except where required by applicable law.
9.4. Upon cancellation or expiration of your Subscription:
10.1. You agree to use the Service only for lawful purposes and in compliance with all applicable laws and regulations. You must not use the Service to:
10.2. We reserve the right to investigate and take appropriate action against violations, including suspension or termination of your Account, removal of content, and reporting to law enforcement where required.
11.1. Our IP. The Service, including its software, design, architecture, documentation, branding, and all related intellectual property, is owned by or licensed to the Company and protected by applicable intellectual property laws. These Terms do not grant you any ownership interest in the Service.
11.2. Your content. You retain ownership of any original content you create or provide through the Service (messages, uploaded files, documents). By using the Service, you grant us a limited, non-exclusive licence to process, transmit, and store your content solely as necessary to provide the Service.
11.3. AI-generated output. Content generated by your AI Assistant (text, images, audio, video) is provided to you for your use. We do not claim ownership of AI-generated output. However, we make no representations or warranties regarding the originality, copyright status, or intellectual property clearance of AI-generated content. You are solely responsible for ensuring that your use of AI-generated content complies with applicable laws and third-party rights.
11.4. Feedback. If you provide us with suggestions, ideas, or feedback about the Service, you grant us an unrestricted, irrevocable, perpetual licence to use such feedback for any purpose without obligation to you.
12.1. The Service allows you to connect third-party services, including but not limited to messaging platforms (Telegram, Discord, WhatsApp), productivity tools (Google Workspace, Notion), and AI model providers.
12.2. Your use of third-party services is governed by those services' own terms of service and privacy policies. We are not responsible for the availability, functionality, security, or practices of any third-party service.
12.3. By connecting an Integration, you authorise your AI Assistant to access and interact with the connected service on your behalf, within the scope of permissions you grant during the authorisation process.
12.4. We are not liable for any data loss, unauthorised access, or other issues arising from your use of third-party Integrations. You are responsible for managing your Integration permissions and revoking access when no longer needed.
12.5. The AI models powering your AI Assistant are provided by third-party model providers. We route requests through intermediary services. Your conversational data is transmitted to these providers for the sole purpose of generating responses. Your data is not used by us or our model providers to train AI models. See our Privacy Policy for details on data sharing with third parties.
13.1. We aim to provide high availability of the Service but do not guarantee any specific uptime percentage or service level agreement (SLA) for the Service.
13.2. We may perform scheduled or emergency maintenance that temporarily affects Service availability. We will make reasonable efforts to notify you of planned maintenance in advance.
13.3. We are not liable for any downtime, interruptions, or degraded performance of the Service, whether caused by maintenance, infrastructure issues, third-party service outages, force majeure events, or any other reason.
14.1. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:
WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
14.2. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR YOUR USE OF THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU HAVE PAID TO THE COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100.00).
14.3. Nothing in these Terms excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded or limited under applicable law, including under EU consumer protection regulations.
14.4. AI output disclaimer. The AI Assistant generates responses using third-party language models. AI-generated content may contain errors, inaccuracies, biases, hallucinations, or inappropriate material. The Company does not review, approve, endorse, or guarantee the accuracy or suitability of any AI-generated content. You acknowledge and agree that: (a) AI output should not be relied upon as professional, legal, medical, financial, or expert advice; (b) you are solely responsible for reviewing, verifying, and acting upon AI-generated content; (c) we bear no responsibility for decisions or actions you take based on AI-generated content.
15.1. You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:
16.1. We process your personal data in accordance with our Privacy Policy and applicable data protection laws, including the General Data Protection Regulation (GDPR).
16.2. By using the Service, you acknowledge that:
16.3. For detailed information about data collection, use, sharing, retention, security, your rights, and how to exercise them, please refer to our Privacy Policy.
17.1. Data access requests. You may request a copy of all personal data we hold about you, including your Account information, AI Assistant configuration, conversation memory, and uploaded files. To submit a request, email [email protected].
17.2. Data export. Upon receiving a valid data access request, we will compile and deliver a comprehensive archive of your data, including assistant configuration and stored documents, within 30 calendar days.
17.3. Account deletion. You may request deletion of your Account through the dashboard. Upon confirmation:
17.4. Grace period. After initiating Account deletion, there is a 72-hour grace period during which you may reverse the deletion through the dashboard. Once the 72-hour grace period ends, deletion is irreversible.
17.5. No lock-in. We do not impose artificial barriers to data portability. You are free to export your data and discontinue use of the Service at any time.
18.1. Access to User data by Company personnel is strictly limited to what is necessary for the provision, maintenance, and support of the Service. Staff access is governed by the principle of least privilege and is logged for audit purposes.
18.2. Company personnel may access your data in the following limited circumstances:
18.3. All Company personnel with access to User data are bound by confidentiality obligations. We implement technical and organisational measures to prevent unauthorised access, including role-based access controls, SSH key authentication, and access logging.
18.4. We do not access the content of your conversations with your AI Assistant for marketing, advertising, profiling, or any purpose unrelated to the provision of the Service, unless required by law.
19.1. Suspension by us. We may suspend your Account or access to the Service immediately and without prior notice if:
During suspension, your data is retained for up to 90 days. If the issue causing suspension is not resolved within that period, your Account may be terminated and data deleted in accordance with our Privacy Policy.
19.2. Termination by us.We may terminate your Account and these Terms at any time for cause (material breach, fraud, abuse) or without cause upon 30 days' written notice to your registered email address.
19.3. Termination by you. You may terminate these Terms at any time by cancelling your Subscription and deleting your Account.
19.4. Effect of termination. Upon termination: your right to use the Service ceases immediately (or at the end of the paid period, if you cancelled). Sections that by their nature should survive termination will survive, including Sections 6.1 (deposits are not currency), 11 (intellectual property), 14 (limitation of liability), 15 (indemnification), 18 (confidentiality), and 21 (governing law).
20.1. We may update these Terms from time to time. Material changes will be notified to you via email or through a prominent notice on the Service at least 14 days before they take effect.
20.2. The “Last updated” date at the top of these Terms indicates when they were last revised. Your continued use of the Service after the effective date of any changes constitutes acceptance of the updated Terms.
20.3. If you do not agree to the updated Terms, you must stop using the Service and cancel your Subscription before the changes take effect.
21.1. These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict-of-law provisions.
21.2. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
21.3. Nothing in this section limits your right to bring proceedings in your country of residence if you are a consumer within the European Union, nor does it limit any rights that cannot be waived under applicable consumer protection laws.
21.4. Before initiating formal legal proceedings, both parties agree to make a good-faith effort to resolve disputes through direct communication. You may contact us at [email protected].
21.5. For consumers in the European Union, the European Commission provides an Online Dispute Resolution (ODR) platform at ec.europa.eu/consumers/odr. We are not obligated to participate in ODR proceedings but will consider requests in good faith.
22.1. Entire agreement. These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and the Company regarding the Service.
22.2. Severability. If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
22.3. Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
22.4. Assignment. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations under these Terms in connection with a merger, acquisition, or sale of assets.
22.5. Force majeure. We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to natural disasters, war, terrorism, pandemics, government actions, power failures, internet disruptions, or failures of third-party service providers.
22.6. Notices. Notices to you will be sent to the email address associated with your Account. Notices to us should be sent to [email protected].
For questions about these Terms of Service, please contact us:
Email: [email protected]
Postal address:
104-108 Chiswick High Road
London, United Kingdom, W4 1PU